User Safety, Misleading Content & Phishing Policy

This User Safety, Misleading Content, and Phishing Policy applies to all Implementations distributed by Publisher (and, if distribution is expressly authorized by search provider, Publisher’s Syndication Partners) in connection with the Agreement. Unless otherwise defined herein, all capitalized terms have the meaning given in the Agreement. For the avoidance of doubt, other search provider Policies may also apply to the search Implementations governed by this policy.

  1. Misleading Content; Phishing. Publisher is (and, if applicable, Publisher’s Syndication Partners are) prohibited from distributing, incorporating, or otherwise using Misleading Content or engaging in Phishing, each in connection with any search Implementations (including any traffic sources for such search Implementations). “Misleading Content” refers to any content that misleads users, threatens customer safety, or can be reasonably perceived as being deceptive, fraudulent or harmful. “Phishing” refers to methods or attempts by a party or website to users or visitors into sharing personal data for fraudulent purposes, such as stealing one’s identity.
  2. Requirements and Examples.
    1. Free Offers and Price Promises:
      1. Sites that require users to sign up as a condition to receiving a promotion or offer must present the terms and conditions of the offer prior to the signup or purchase decision. The disclosure (or notice that a disclosure applies) must be made in close proximity to the offer/promotion, and must be clear, conspicuous and in a font equal in size to that of the base font of the landing page.
      2. Properties containing “free,” “complimentary” or other similar offers must comply with all applicable legal requirements.
    2. Prices and Payment Terms:
      1. All prices and payment terms must be presented clearly and accurately to users. Subscription services or recurring payments must be clearly disclosed prior to payment.
      2. Publisher (and, if applicable, Publisher’s Syndication Partners) must not charge money for products or services that are widely available elsewhere for free or otherwise exploit users’ unfamiliarity with standard costs. This includes:
        1. Charging for an equivalent service that is provided by the government for a lower price or no charge.
        2. Charging for downloading a product, like Skype, when the same software is offered for free by the owner.
    3. Promotion of Third-Party Products and Services:
      1. Publisher (and, if applicable, Publisher’s Syndication Partners)
        1. offering services or otherwise promoting a third-party product may not claim affiliation with the owner or manufacturer of the product when no such relationship exists.
        2. may not state or imply that they are the owner of a product or service when this is not the case and must disclose when the product or service may also be available somewhere else (by the owner for example).
        3. must be accurate when describing their relationship with the owner of a product or service (for example if they are authorized distributors).
        4. brands, logos, etc., may not be used deceptively, in a way that tends to suggest that the site, product or service is owned, managed, promoted or endorsed by the owner of the product or service, unless a qualified relationship exists (parent-affiliate, certified partners, authorized resellers, etc.).
        5. may not use misleading display or destination URLs or domains.
        6. must not claim to provide a service that can only be provided by the actual owner of the products or service advertised.
        7. may not promote online technical support to consumers for products or services that the advertisers do not directly own.

All disclosures and statements required by this policy must be made available in close proximity to the offer, and must be clear, conspicuous and legible.

Sub-Syndication Partner Policy

This Sub-Syndication Partner Policy applies to all Publishers with Syndication Partners. Unless otherwise defined herein, all capitalized terms have the meaning given in the Agreement. For the avoidance of doubt, other search provider Policies may also apply to Publishers and their Syndication Partners.

  1. Management Requirements.
    1. Publisher must maintain and immediately provide to search provider upon request, a fully accurate and comprehensive list of all Syndication Partners and all Implementations being distributed by each Syndication Partner (including the applicable traffic source, distribution point(s), and website(s) for each Implementation).
    2. Publisher must conduct comprehensive reviews of each proposed Syndication Partner (i.e., an identity and reputation review) and of each Syndication Partner’s proposed properties and Implementations, using the criteria specified by search provider (as may be updated from time-to-time). Upon search provider’s request, Publisher agrees to submit to an audit of its review process.
    3. search provider may provide Publisher with a blocked list of third-party entities from time-to-time, and Publisher agrees to adhere to such list.
  2. Compliance Requirements.
    1. Publisher must ensure that it and each of its Syndication Partners has and maintains, at all times, internal controls and processes to ensure compliance with the search provider Policies and to manage the quality and control of its traffic.
    2. Publisher must promptly notify search provider of any non-compliant Implementation being distributed by a Syndication Partner, or if any Implementation becomes non-compliant, as well as Publisher’s plans to bring such Implementation into compliance as required by the Agreement.
    3. Publisher must immediately take such action required by search provider to address any non-compliant Implementation, invalid or fraudulent traffic, or traffic quality issue involving a Syndication Partner (including, without limitation, suspending or taking down the non-compliant Implementation or terminating the Syndication Partner).
    4. Publisher must (and must ensure that its Syndication Partners) provide search provider with all requested information, in the time period specified by search provider, relating to a Syndication Partner or its Implementation, in connection with any advertiser complaints or traffic quality or compliance issues raised by search provider.
    5. search provider may suspend or terminate Publisher’s right to distribute Search Services through (or to review and approve its own) Syndication Partners due to material or repeated violations of the search provider Policies (as determined by search provider in its sole discretion) by Publisher or its Syndication Partners.